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[The hot stamping and hot stamping process has become the epitome of the textile market, but it needs to be driven by innovation in the future]
Release date:[2019/11/26] Read a total of [454] time

Not long ago, when I was chatting with the cloth owner, I learned that many clothing customers are looking for functional fabrics for finishing this year. They want to extend the finishing and pack the fabric into a unique new fabric to attract buyers.


Recently, the hot stamping and hot stamping process has become popular in the finishing industry, because it can bring different visual effects and is therefore welcome. But the ordinary hot stamping and hot stamping are outdated, and now many new varieties have been developed and become popular.


01 "Symphony of Pearls" shines


A bronzing fabric called Symphony Pearl has been particularly popular recently and has been mad by many traders. According to an old-fashioned enterprise that specializes in processing hot stamping and hot stamping, 8 customers come to do the magic pearl film hot stamping in one day, and they are anxious for the goods. Even the bosses went out and waited for shipment in the middle of the night Anxious! In our factory, we also work overtime every day to produce more than we can do!


02What is "Symphony of Pearls"?


The popularity of this iridescent pearl is evident! So what kind of fabric is it? I will introduce it in detail below. At present, most of the market uses 300T Chunyafang or 310T Nisifang as the base fabric, and the magic pearl film is bonded to the cloth surface by the hot stamping process. Makes the cloth surface have a pearl-like illusion, which is what we often call "blingbling" effect. This fabric can be used to produce autumn and winter cotton jackets and down jackets, but recently the clothing market is mostly used to make children's clothing jackets. The illusion effect is more suitable for children.


Not only are the iridescent pearl series sought after, but also the iridescent landscape series, iridescent starry sky series, thermal storage series, candy paper series, etc., many new products have come out, adding a touch of color to the textile market.


03 Traditional gold foil and silver foil are overshadowed


Often, when we look at things, we only see the surface. Just as many people have seen the recent popularity of the hot stamping industry, they ignore the general hot stamping manufacturers and the profits of the industry. In fact, the overall situation of the hot stamping industry this year is also general. Some traditional processing factories have insufficient orders. They wait for customers to place orders every day and barely make a living. In particular, the processing of market orders, customer pressure is severe, and profits are squeezed. It is understood that the stamping processing fee of the market order this year has dropped by 20%, and the processing fee of the order has barely changed, but the profit is only 10% or even lower.


According to a survey by the editor, the cost of the stamping processing fee is mainly a film. One meter of cloth requires 1 meter of film to be laminated, which accounts for 45% of the cost. In addition, glue is used, which accounts for 15% of the cost. About 30%, the remaining other costs account for 10%. This year, the cost of various costs has increased, so the pressure is greater, without a stable unit, it will be difficult to bear the pressure.


04How far can the niche industry of hot stamping and hot stamping go?


Such a hot bronzing fabric makes the weavers envious, which will also lead to many eager weavers. At present, the number of hot stamping factories in Shengze has increased from 20 to 50, and there is still a rising trend.


Will a niche industry reach saturation under the trend of gradual expansion in the future? Xiaobian's answer is no, there is still a certain market for bronzing. After all, this process can innovate more different effects through different membranes, which caters to the current pursuit of novel and unique trends.


As the owner of a hot stamping factory said, "At present, the bright and shiny clothing on the world, this only through the coating of bright PU, release paper and hot stamping three processes to complete, but only hot stamping can do all kinds of The flower pattern and the illusion effect. And the bright and fashionable clothing on the market will continue, so there will be a market next year, and we have been on the road of continuous development and have great confidence in the future. "


Postscript


The above judgment on the future development of hot stamping and hot stamping is only my personal opinion, and I believe that the cloth owner will have his own opinions. Regardless of the future, what I want to say is that the hot stamping industry is actually a microcosm of the entire textile market, and there is potential for upside. Only through continuous innovation can companies win more orders, and they can tap into unlimited potential.


Source: Cloth Factory


Taixing Hongyang New Material Technology Co., Ltd. is a professional manufacturer and supplier of polypropylene high-strength yarn, polypropylene air change yarn, ribbon, and polyester air change yarn. The company has excellent equipment, advanced technology, complete testing methods and stable product quality. Always adhere to the "guarantee quality, customer satisfaction, quality service, adhere to the contract" purpose, relying on high-quality products, good reputation, sold throughout the country. Dedicated to win-win cooperation with domestic and foreign merchants for common development!

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